Marketing
A never-before world
tracking the evolution of consumer India
Rama Bijapurkar
Consumer behavior Marketing Consumption (Economics)--Social aspects India--Economic conditions--21st century
Differentiate or die
survival in our era of killer competition /
Jack Trout with Steve Rivkin.
Marketing Advertising--Brand name products Brand name products Economic competition
Free
the future of a radical price
Chris Anderson
Free material Marketing Success in business Technology--Economic aspects Consumption (Economics)--Social aspects Internet--Economic aspects Management--Sales--Price determination Secondary industries--Financial aspects, prices
Geschäftserfolg Indien
der Business-Guide für den indischen Subkontinent
Petra Mehl-Lammens
Marketing Distribution (Economy)--Goods and services
The long tail
why the future of business is selling less of more
Chris Anderson
Internet--Economic aspects Economics--Philosophy and theory Marketing Distribution (Economy)--Goods and services
The marketing communications process
M. Wayne DeLozier
Marketing
Viral loop
the power of pass-it-on
Adam L. Penenberg
Internet--Social aspects Internet--Economic aspects Marketing Advertising--Word of mouth Communication--Electronic